Anheuser-Busch InBev, the world’s largest brewer and parent company of Nigeria’s International Breweries Plc., has announced the appointment of Bamise Oyegbami as the Marketing Director, Nigeria, which took effect from December 2022.
Bamise is a seasoned executive with vast experience leading strategic marketing and communications teams and cross-functional work streams in the Nigerian FMCG industry.
Before joining Anheuser-Busch InBev in 2020, he previously held senior marketing roles at PZ Cussons for over 3 years, including his positions as Regional Brand Manager (Africa) for the Olympic brand and RTD Category Manager, among others.
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Prior to the appointment, Bamise was the Marketing Manager, Trophy, growing the premium lager beer brand into one of Nigeria’s most popular brands through front-end innovation process, compelling brand positioning, and award-winning brand strategies and execution, drawing mass appeal across the country, especially among consumers in the South-West.
Bamise has a PGD in Marketing from The Wharton School and a Bachelor’s degree in Mechanical Engineering from the Peoples’ Friendship University of Russia.
International Breweries Plc (IBPLC) is a part of the world’s largest brewer, Anheuser-Busch InBev, (AB InBev), the multinational drink and brewing company with approximately 630 beer brands in 150 countries. In Nigeria, IBPLC is the proud producer of Trophy, Hero, and Budweiser beer brands, including Beta Malt.