Amazon recently announced that Prime Day 2022 will be July 12th -13th. Being among the most popular shopping days of the year, Amazon Prime Day is like experiencing Christmas in July for Amazon retailers.
Here are some valuable tips to help product brands prepare for Amazon Prime Day 2022.
1. Optimize your Amazon Product Listings
The first approach must be to ensure that your Amazon product listings are optimized to represent the product, not the promotion. Amazon is known as a marketplace that focuses on products rather than services. You have complete control over the product listings page if you own the brand. However, your offer is the only thing you can control as a reseller.
When selling on Amazon, product-specific detail pages are required. Additionally, it is essential to note retailers are prohibited by Amazon’s Terms of Service from including any mention of Prime Day discounts, offers, or other promotions on their product detail pages.
2. Partner With a Reliable Third-Party Logistics Company
To reap more success from this year’s Amazon Prime Day, you must ensure that your brand is trusted and recommended by consumers. Adopting a Fulfilled by Merchant shipping option might not be the right move for a retailer as it may be cumbersome and expensive. Instead, using a reliable 3PL company allows you to make deliveries faster and more convenient. By partnering with a dedicated and experienced 3PL like Rakuten Super Logistics, you are guaranteed flawless and on-time shipping to help your brand prepare for Amazon Prime day.
Our revolutionary shipping solution, Xparcel, provides your business with cost-effective and time-saving shipping options. Retailers can get ahead of the 2022 holiday season by partnering with a reliable and experienced 3PL to reduce shipping costs and ensure reliable shipping and order fulfillment to clients.
3. Don’t Increase Your List Price To Show a Bigger Discount
It’s no secret that today’s consumers are more knowledgeable than ever. Extensions like Honey let them keep tabs on the price of particular products. It’s unethical to manipulate your list price to gain a specific percentage discount. Driving the price up to increase the discount percentage may even lead to your business being suspended on Amazon.
Since the price of a product is already known by potential buyers, potential sales that you may have made might be lost if you inflate your selling price. If you can’t discount, make sure your product illustrates all of the reasons a consumer would spend more to have it.
4. Use Unofficial Deals
As a retailer, you know that Amazon will begin boosting its advertising for Prime Day several weeks before the actual date. Assuming that your products are completely optimized and that you aren’t hosting a Prime Day special, there are a few ways you may capitalize on the increased traffic. However, there are some specific rules you ought to remember:
- Consumers will always be price-sensitive, even more so when buying from Amazon. Instead of a buy-one-get-one-free bargain, provide reductions on the price. Generally, the price will trump discounts and on-page promos. The only exemption should be when pricing is competitive, and customers are devoted to a particular brand.
- To win the Buy Box, sellers must price competitively and very flexibly. To win the Amazon Buy Box, a product must meet the criteria set out by Amazon to appear in the search results for best deals. Amazon tries to make the same selections as a buyer while selecting offers for the Buy Box. After all, Amazon wants to show the offer that is most likely to be chosen by a customer.
5. Optimize Product Images
You should optimize your product photos for sales. If you look at the product photos of any popular product, you’ll notice that they seem more like magazine adverts. The initial picture must be white on a white backdrop, but all subsequent photographs should provide context for the most important aspects of the product.
It’s reasonable to assume that customers will first glance at photographs before reading through the bullet points describing the product.
This guest blog post was written by Jason Chan at Rakuten Super Logistics (RSL). Looking for a 3PL partner to help you manage your Amazon orders? Contact the team over at RSL for a quote. Click this link to get more information.